Variable Data Printing

How Variable Data Printing (VDP) Works

The transition from generic marketing materials to Variable Data Printing (VDP) and Personalization is the way you can stay ahead of the competition.

The change from mass-marketing* printing to Variable Data Printing (VDP) and Personalization is the manner in which you can remain in front of the challenge. It's a reality expressed by different investigations, beneficiaries give more consideration to customized mail pieces. With customized content and visuals made with variable information printing, your post office based mail is never again advertising, yet a message to a person.

Here some more statistics to prove the effectiveness of personalization:

• 75% of consumers like it when brands personalize messaging and offers. (Aberdeen Group)
• 86% of consumers say personalized marketing leads to a buying decision. (Infosys)
• 80% of consumers like it when retailers provide personalized suggestions. (DigitalCommerce360)

Customized regular direct mail is exceptionally focused on and returns extraordinary outcomes, contrasted with mass mailing.

Personalization isn't complicated. Variable data printing can be immediately grasped by organizations that gather client information regularly.

HOW DOES IT WORK EXACTLY?

• Collect your data from different sources that may include demographics, purchase or browsing history, social likes & dislikes, lifestyle, and habits.

• We create one design layout while you decide what variables the design can have: different background images, or different colors, and artwork.

• Personalize the offer based on clients’ personal data –  gender, age, and birthday.

• Target the prospects located within a certain radius from your business.

• Use multiple variable data: from different prices and products to different locations and ad copy texts.

• Create a spreadsheet of key data points as they relate to the design and provide to us your spreadsheet data and the placement of variable elements.

• We print digitally your unique and personalized mail pieces for you to send them out. Or let us mail them out for you.

There are various forms of variable data printing, ranging from simple salutations and addressing to the fully variable changing of text and graphics.

* Mass advertising is a market system where a firm chooses to overlook market fragment contrasts and request the entire market with one offer or one methodology.